The Future of Digital Marketing

Digital transformation and agility are required for all businesses, even those that were traditionally offline. And with that, marketers are forced to shift how we target, engage and retain our customers. In this online presentation, Rinoti Amin (Director, Online Growth, Engagement and Retention) and Associate Dean of Academic Affairs Dr. Frederick Wehrle share international examples and insights.

Topics included:
What were the top trends to emerge during this time and what to expect for 2021?
E-commerce and social commerce, trends and observations
What are organizations and brands around the world doing in the digital marketing space to adapt to the new normal?

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